..

Datasparq blog post on Thompson sampling now online

Collaborating once more with Jordan Palmer, we’ve written a blog post on Thompson sampling and how we used it for a client to optimise their manual bidding for Google Adwords.

The post can be found here.

Are you investing heavily in pay-per-click (PPC) advertising without seeing significant returns? Do you find it challenging to determine the optimal bids for specific keywords? Are you struggling to effectively allocate your budget across various keywords?

If you answered yes to any of these questions, we’re here to assist you!

This blog is aimed at individuals grappling with driving traffic or generating revenue through PPC advertising, seeking a quantitative method to establish dynamic and optimal bids with minimal human intervention.

See more here!